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Build Friendships with Advertising Go ahead, close your eyes and think of a good friend. How did the two of you meet? What attracted you to each other? Do you share common values and goals? What brought you both closer together and strengthened your relationship? Would you consider this a life long friendship? I bet you have some pretty good memories right about now. Me, too. As you know, budding friendships are most often founded and built on emotional ties and shared perspectives. Maybe you both enjoy playing sports, watching movies or dancing the night away. Emotion plays a very strong role in building the foundation of friendship. But moving a new friendship to the next level requires rational reasoning. Sure, emotional ties are great for casual friends but you really want more out of a relationship with a good, close friend. You begin to look for traits like trust, loyalty, and honor. Chances are, you found exactly these traits in the friend who is currently on your mind. A life long friendship is grown and cultivated with all of the traits mentioned above and more. It’s more than a simple acquaintance, it’s a life long commitment built on years of shared experiences, respect, mutual trust and admiration. Now that you’re feeling all warm and fuzzy about your dearest chums, you’re probably wondering… what does all this have to do with advertising? Good question! For some answers, go to the next page... |
