Friendship Building Strategy
Are you ready to turn your product and/or service into a friend? Here is a brief overview of how that transformation will happen. This is not an overnight solution but a life long commitment between your product and the friendships you are about to create. This friendship goes deeper than advertising, its a whole new way to look at relationships between people and products.

Step 1: Choose your Friends
Close your eyes and imagine who you want your friends to be.

Step 2: Choose a Personality
How do you want your product to act in public? Is it the Class Clown? Or maybe Straight lace?

Step 3: Create an Identity
What does the face of your product look like?
Identity >>

Step 4: Launch onto the Scene
Find out where your friends hang out and get ready for first impressions.

Step 5: Emotional Connections
You know what your friends like and you use that to make a bond.
Print >>

Step 6: Be a Friend in Deed
Solve a need and be the best friend in deed.
Direct Mail >>

Step 7: Tell me Everything
It's time for a sit down and deep talk with your friends.
Internet >>

Step 8: Keep in Touch
Friends let other friends know they are being thought of.
TV >>

Step 9: Internal Operations
Time for self reflection to see if any part of the friend network needs to be modified.

Step 10: Repeat Step 5 -9

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