Project:
Ad for cosmetic dentist

Objective:
Promote a demand for the perfect smile.

Solution:
This ad makes the woman's teeth the point of interest due to the softening effect of everything in the photo except her teeth. It's clean, soft, and promotes an improved self image through cosmetic dentistry. The magazine that ran this ad called up the client and complemented them on the ad and thanked them for raising the advertising bar in regards to their magazine.