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Create a Friend People are emotional, plain and simple. They have the ability to identify with personal emotions faster than rational product traits. Why? Because people deal with emotions every day of their lives, in every aspect of their lives. With today’s over-saturation and stimulation of advertising messages, an advertiser needs every additional second to capture their target market’s attention. Emotional advertising seizes viewers and keeps them tuned in because it strikes a chord they can identify with. It might be poignant, it might be exciting, it might be touching. Whatever the message, it connects with their personal, emotional needs and desires. OK, let’s take emotional advertising one step further and turn your product into a good friend. Why? Because friendship is the strongest tie between two people. If your goal is to create rock solid brand loyalty then there is no better way than to build on friendship. The first step in transforming your product into
a friend is deciding who you want your future friends to be.
This, by far, is the most important step because it will determine
your new product image and your future friends’ acceptance. |
