Creative This is where the creative brief comes
back into play. We review your goal(s) for the project and
study any research regarding your target market. We also take
a look at what your competition is doing and how you differ
from them. Then it's time for the really fun part... BRAINSTORMING!
This is where everyone at WC gets together and thinks of creative
ways to accomplish the goal(s) of the project. Some of these
ideas are then penciled out to see if they will fly in the
real world. After fine tuning and many internal meetings,
a final comp is created. At the pre-scheduled creative pitch
meeting you sit down and examine the creativity before you...
you see many things you like and all of the goals have been
met, it's perfect. All except this thing over here, you don't
like that so you tell us to please revise this. No problem.
You then give us the green light for the next phase, construction
of the project.
