The foundation of friendships start with emotions.
They are what brings us together and helps to form our own niche
friendship groups. By studying the emotions and emotional needs
of our future friends we can better understand how we can be
accepted by them.
Once we understand the emotional needs and desires
of our friends we can project those emotions into any advertising
media. This will let our friends now that we all have the same
likes, desires, concerns and needs.
But emotional bonding can only take a friendship
so far. To build a stronger friendship you will need to give
reasons why your friends should stay true to you. That's where
rational reasoning comes in.